Mattel Hopes to Reinvent Barbie With an Assist From Hollywood

Toy company executives talk about the latest role for the iconic doll

Barbie' remains No. 1 at box office

The new line of Barbie dolls, in theme with the upcoming movie

Barbie; Rate Hikes; Meta (META), Intel (INTC) Earnings: Bloomberg

Lisa McKnight, executive vice president and global head of Barbie & News Photo - Getty Images

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Woman Who Inspired Barbie Doll Gives Margot Robbie's Movie Character Thumbs-Up

Robbie Brenner, executive producer of Mattel Films, during an

Mattel Surges After Dismal Results Lead to Takeover Speculation

Robbie Brenner, executive producer of Mattel Films, at the company's News Photo - Getty Images

The 'Barbie' Movie Is A Massive PR Victory For Mattel, And Baby Names Prove It

Barbie battle: Two women claim to inspire Margot Robbie

Mattel headquarters in El Segundo, California, US, on Friday

12,582 Mittel Stock Photos, High-Res Pictures, and Images - Getty