Gen Z influencers rebrand the 'wife beater' vest as 'wife pleaser

As the white A vest enjoys a resurgence among US-based Gen Z fashion influencers on the platform, they have rebranded the garment to reflect a more #MeToo friendly name.

Goodbye wife beaters: Say hello to 'wife pleasers

Gen Z loves the 'wife beater' tee — but they're canceling the name

Gen Z loves the 'wife beater' tee — but they're canceling the name

Gen Z has rebranded 'wife beaters' to 'wife pleasers' to make it

Slippery Stevenson Stratford on Avon wife beaters white

Gen Z Cancels 'Wife-Beater' For 'Wife-Pleaser' Name For Tanks Tops

Slippery Stevenson Stratford on Avon wife beaters white

Gen Z Cancels 'Wife-Beater' For 'Wife-Pleaser' Name For Tanks Tops

Gen Z has rebranded 'wife beaters' to 'wife pleasers' to make it

Gen Z loves the 'wife beater' tee — but they're canceling the name

For Gen Z, Brand Is What You Share, Not What You Sell — Part I

The 'wife pleaser' — why white tank tops are having a renaissance