Peloton unveils 'critical' brand relaunch, as the struggling company eyes growth

After reporting a loss of $2.8bn in 2022, Peloton is betting on a relaunch to turnaround the business, moving away from its bike brand positioning and pursuing a new visual identity to appeal to more customers.

Peloton Falls Short As It Continues To Work on Rebranding and Expanding

Weekly Roundup: LeBron James & Taco Bell, Peloton unveils critical brand relaunch, Morrisons new tagline

Peloton's future is uncertain after a swift fall from pandemic stardom. - The New York Times

Peloton's Rebranding and How It's Shaping a Fitness Revolution

Rima Abdo posted on LinkedIn

Peloton unveils 'critical' brand relaunch, as the struggling company eyes growth

Peloton closes down 11% on its first day. Three experts discuss

Break the chain': Why Esprit is investing in brand-building for the first time in 25 years

Peloton (PTON) Share Price Drops on Outlook, Even as CEO Says 'Ship Is Turning' - Bloomberg

Peloton looking to tools beyond price promotion to drive growth