Lululemon Athletica Inc's new men's 'anti-ball crushing' pants grab media buzz and sales

Lululemon Athletica Inc. has connected with men right where they need it the most. The Vancouver-based athletic apparel retailer’s new ABC (anti-ball-crushing)…

Lululemon's 'Anti-Ball-Crushing' tech is, well, crushing it - Men's

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Lululemon introduces 'anti-ball crushing' trousers and men are

Lululemon introduces 'anti-ball crushing' trousers and men are

NWT Lululemon ABC Pant Anti-Ball Crushing Pant Stretch NAUTICAL

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I wore Lululemon's new 'anti-ball crushing pants' – and I looked

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