Beverage brands unveil new labels, brand refresh

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Beverage brands are releasing limited-edition packaging around the Super Bowl and the Lunar New Year. At retailers nationwide in February, Nestlé Waters North America unveiled 10 new flavors, bold bottle design changes, a new can format and all new packaging for six of its brands, including Poland Spring, Ice Mountain and Arrowhead Sparkling brands. In celebration of the Lunar New Year, Johnnie Walker released it fifth limited-edition series offering: Johnnie Walker Blue Label Year of the Dog. Winemaker Lot18 has produced a limited-edition collection of wine inspired by the “Portlandia” comedy series.