Athleta - We spent nearly two years working with girls to

We spent nearly two years working with girls to understand what they want in a bra—the #1 thing we heard was comfort. We're proud to introduce our

The Confidence Gap - The Atlantic

Teen Star Kalani Hilliker on Life After Reality TV and 'Dance Moms

US surgeons are killing themselves at an alarming rate. One decided to speak out, US healthcare

Athleta Introduces Limited Edition Simone Biles Athleta Girl Collection

Celebrities with most successful businesses: Selena Gomez to Beyonce - Los Angeles Times

Athleta Doesn't Ignore Older Women and That's Why It's Successful - Racked

We Need to Stop Pressuring Kids to Be the Best at Their Sport

31 Best Walking Shoes for Travel: The Sneakers, Boots, and Slip-Ons Our Editors Always Pack

Reasons Athleta Will Beat Lululemon

Gap grows Athleta Girl as Lululemon's kids' business slims down