Athleta catalog shoot: older models need not apply, by Mark Gardiner, Boom, baby.

About five years ago, Gap bought Athleta, an online yoga-clothing retailer, and began rapidly opening brick-and-mortar stores—usually within a mile of a Lululemon outlet. Although Athleta only…

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Athleta catalog shoot: older models need not apply, by Mark Gardiner, Boom, baby.

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