Why Kellogg is turning its back on Frosted Flakes and Froot Loops

For years, Kellogg’s has been synonymous with Froot Loops, Frosted Flakes, Special K and other cereals. Now, it’s focusing on snacks.

Kellogg's is combining Frosted Flakes and Froot Loops in limited-edition 'Mashups' cereal

Popular Breakfast Cereal Trivia & Fun Facts

Kellogg's Announces Plan to Ruin Froot Loops Forever, froot loops

21 Best American Cereals

Kellogg's Announces Plan to Ruin Froot Loops Forever, froot loops

Kellogg's Announces Plan to Ruin Froot Loops Forever, froot loops

Kellogg's Froot Loops 285g, Mixed Fruit Flavor, Power of 5: Energy, Protein, Iron, Calcium, Vitamins B1, B2, B3 & C

Kellogg's Launches Cereal and Milk Bowls Water

Here's what it's like inside the Chicago-area factory aiming to end US overreliance on Asia's PPE production, Nation & World

Kellogg expands identity beyond cereal: 'We are confident that North America can return to growth

Kellogg's Announces Plan to Ruin Froot Loops Forever, froot loops

Kellogg's Froot Loops 285g, Mixed Fruit Flavor, Power of 5: Energy, Protein, Iron, Calcium, Vitamins B1, B2, B3 & C

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