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Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.
Gender Inequality in Sports Statistics 2024
Live sports on TV and streaming boost female athletes - Los Angeles Times
Women's Sports Network jumps on shifting attitudes with dedication to women's sports
Consumer behavior shifts and new experiences are broadening fan engagement
Women's Sports Fans Are Leading the Industry's Future
FanDuel, DraftKings Try to Reach Women Sports Fans
Women's Sports Saw Historic Popularity Growth in 2022
Gender Inequality in Sports Statistics 2024
New Research Uncovers Women's Sports Viewership Trends
Champions of Change: 24 Women Transforming the Sports World
Nielsen Insights: Breaking the Bias Against Women's Sport
BRANDS AREN'T SITTING ON THE SIDELINES: THE SOCIAL SOLIDARITY OF SPORTS SPONSORSHIPS - Nielsen Sports
How Women Could Build a Better Professional Sports Model - The Aspen Institute
Sports, Free Full-Text
Women Athletes Are the Sports World's Growth Stocks - The Washington Post
