The pee-soaked Ikea pregnancy ad is actually more than just a gimmick - The Verge

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The pee-soaked Ikea pregnancy ad is actually more than just a

Ikea Asks Women To Pee On Its New Ad For A Discount

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Ikea wants pregnant women to pee on their ad. Seriously.

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Ikea wants pregnant women to pee on their ad. Seriously.

Ikea Urges Possibly Pregnant Customers to Pee on Ad for a Discount