More “WTFashion?” Ads from Delineator: Bust Confiners (1900s) to Brassieres (1920s)

As discussed in the wonderful book Uplift, for centuries the breasts were supported from below, by a corset which pushed them up. In the mid-twenties the uplift brassiere was invented, which supported the breasts from the shoulder (with the combination of bra straps and an elastic band below the breasts.) But until the modern brassiere…

Siegel-Cooper catalog ad for brassier brassiere bra 1912

Underpinning the Twenties: Corsets and Corselets

Tricks of the Costumer's Trade

Changing the Foundations of Fashion: 1929 to 1934

The Rapidly Changing Corseted Shape: Part 3, 1912 to 1914