Sainsbury's takes fight against Tesco Price Promise ads to

Supermarket chain mounts £150,000 legal challenge over adverts that claimed cheaper own brand goods

Aldi Price Match: clever pricing campaign or free press for the German discounter? - Marketing Beat

Tesco and Sainsbury's locked in court battle on ads

I compared Sainsbury's Nectar and Tesco Clubcard prices - one was much cheaper' - Rachel Williams - Daily Record

Why supermarket price promises aren't all they seem, Consumer affairs

Supermarket shake-up: is a price war just the start? – The Irish Times

Supermarket price match war escalates as Sainsbury's takes legal action

Full list of little-known supermarket discounts including Tesco and Sainsbury's - how much will you save?

Tesco and Sainsbury's accused of misleading shoppers with 'potentially dodgy tactics' - Mirror Online

Sainsbury's loses battle with Tesco over price match scheme

St Luke's Showcases the Scale of the Ocado Price Promise in Bold new Campaign

Aldi and Lidl square up to Sainsbury's and Asda over price promise

Tesco, Sainsbury's face calls for investigation into 'profiteering' as prices soar - CityAM