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Alongside the launch of the first of 10 new models lined up for CY2023, Mercedes-Benz India, on January 6, also revealed its six-pronged strategy to make the brand more desirable in the Indian market.
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New product launches, local assembly of flagship models and continued success of the ‘Retail of the Future’ business model sees Mercedes-Benz India sell a record 15,822 units and lead the luxury car market for the eighth year in a row.
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