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SportsPro assesses why the sports and entertainment group made its acquisition and what comes next for WWE and the UFC.
WWE and UFC to merge following Endeavor takeover
WWE Confirms Merger With UFC Parent Endeavor
WWE Reportedly Nearing Deal To Be Sold To UFC's Parent Company Endeavor, WrestlePurists
Endeavor expects UFC-WWE merger to close in September as Q2 revenue hits US$1.43bn - SportsPro
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Endeavor Confirms WWE-UFC Deal to Create a $21 Billion Sports Company
Endeavor and WWE: Why has the deal happened and what will the UFC merger look like? - SportsPro
Endeavor completes US$21bn UFC and WWE merger to form TKO Group - SportsPro
WWE and UFC will merge to form $21.4-billion sports giant - Los Angeles Times