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Loblaw Companies’ No Frills flag has been around since the 1970s, but it’s recently found a new sweet spot for the chain in Winnipeg with the opening of its fifth store in the city this Friday. | The new 32,000-square-foot store at 1500 Plessis Rd. — specifically built as a grocery store — could become the local grocery store for a growing residential community in that Transcona neighbourhood. | John Pierce, No Frills vice-president of store operations, said the chain has been a winning formula for the Loblaw company, with the Plessis Road store the 259th in the country. | Other new No Frills stores in Winnipeg have been converted from Extra Foods, another Loblaw flag, but that’s not the case here.
Loblaw Companies’ No Frills flag has been around since the 1970s, but it’s recently found a new sweet spot for the chain in Winnipeg with the opening of its fifth store in the city this Fr
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