4.8 (404) In stock
In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketi
Developing New Trade Name Idea Functional Vs Emotional Benefits
How to lay out your 5-year brand strategic plan on one page
Success at the Marketing Director level
The brand values pyramid: get to the top — Sol Marketing
Let's Talk About Brand Benefits and a Reason to Believe
Can you define your brand in 7 seconds, 60 seconds and 30 minutes?
Let's Talk About Brand Benefits and a Reason to Believe
How to find your brand's functional and emotional benefits
Forget the 4 P's: Build your brand through the 5 sources of connectivity under a Big Idea
Functional and emotional benefits
What is Brand Benefit? Is It Important for Our Brand?, by Hanannis
Measuring Brand Performance: Metrics to Track and Analyze
Beloved Brands - The 4 steps to build a Consumer Benefits Ladder
When do I lean on a functional benefit versus an emotional benefit
Product value proposition: Functional, self-expressive & emotional