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How shapewear sparked a billion-dollar underwear war

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It’s the unlikeliest trend of 2023 – the curve-hugging lingerie has gone from discreet big knickers to must-have status symbols

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How shapewear sparked a billion-dollar underwear war

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Naomi Pike

How Shapewear—Like Spanx and Skims—Went From Underwear to High

The Telegraph - 💵 It's the unlikeliest trend of 2023 – the curve-hugging lingerie has gone from discreet big knickers to must-have status symbols Read more 👇

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How shapewear sparked a billion-dollar underwear war