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The number of counterfeit jeans crossing the counters of department stores in the U.S. in the mid-2000’s was unprecedented. At the time, the denim market was in the midst of a seismic shift. Women had suddenly begun ditching their inexpensive jeans for premium denim from brands like 7 For All Mankind, Hudson Jeans, Joe’s, Rock and Republic, and True Religion, whose wares bore price tags well into the 3-digits.
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