David Aaker's Brand Vision Model and how it works, part one - How

An in-depth description of David Aaker's famous Brand Identity Model (now called the Brand Vision Model) and how it works

3. The Brand Loyalty Pyramid (Aaker, 1991, p. 40)

Purpose-Driven Branding with David Aaker - Nick Westergaard

Brand-Traps by David Aaker Brand symbols, How to plan, Branding

Aaker Brand Equity Model

David Aaker's Brand Vision Model and how it works, part one - How Brands Are Built

The Aaker Model: A simple way to build brand identity

Brand identity - what does it mean? [Models + examples]

Building Strong Brands, Book by David A. Aaker, Official Publisher Page

Aaker on Brands - Insights from David Aaker

Trigger 2. Brand identity vs. brand image, by Meri Stark

brandJOY (@mybrandjoy) / X

Figure 1 from Determination of brand personality dimensions for a laptop computer using AAKER's brand personality scale