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Lacoste may have had an overly agressive retail strategy, but it's certainly hitting the mark when it comes to their digital strategy. Here's how.
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Strategic Brand Management: Lacoste brought to you by Amelia Ristiyana Husodo, Hans Stevanus Maryo, Pham Vu Huyen Trang, Zita Setiawan
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Strategic Brand Management: Lacoste brought to you by Amelia Ristiyana Husodo, Hans Stevanus Maryo, Pham Vu Huyen Trang, Zita Setiawan
