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As retailers anticipate reopening, they need more than a checklist of sanitization practices. They need actionable vision that will set them apart. The good news is innovative ways of operating were already being prototyped on a smaller scale before Covid-19. This moment of transition allows us to pivot toward a more resilient and meaningful future. Three principles retailers should consider as they rationalize and redesign their presence are: physical spaces as an escape, the store as a stage, and digital experiences as collective memory.
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