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In response to a Victoria’s Secret advertisement that seemed to declare what a “perfect body” is many reacted strongly calling the campaign irresponsible and harmful. Three students in the U.K. even started a Change.org petition that, to date, has received more than 15,000 signatures and started a hashtag movement with #iamperfect to promote a different, healthier outlook on body image. To counter the negative message being sent by Victoria’s Secret, Dear Kate, a New York City-based retailer, created a more positive parody of the image. Calling on artists, entrepreneurs, business women, and more “real women,” the underwear company created a photo that is the antithesis of the “Perfect Body” ad.
In response to a Victoria’s Secret advertisement that seemed to declare what a “perfect body” is many reacted strongly calling the campaign irresponsible and harmful. Three students in the U.K. even started a Change.org petition that, to date, has received more than 15,000 signatures and started a hashtag movement with #iamperfect to promote a different, healthier outlook on body image. To counter the negative message being sent by Victoria’s Secret, Dear Kate, a New York City-based retailer, created a more positive parody of the image. Calling on artists, entrepreneurs, business women, and more “real women,” the underwear company created a photo that is the antithesis of the “Perfect Body” ad.
In response to a Victoria’s Secret advertisement that seemed to declare what a “perfect body” is many reacted strongly calling the campaign irresponsible and
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