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In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.
Gen Z, Aware of its Power, Wants to Have Impact on a Wide Range of
Top Gen Z Trends Impacting Banking
Gen Z is the social video generation, and TikTok is its platform
What is Gen Z?
Chart: Gen Z: The More Sober Generation
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A Simple Test Can Tell You Whether You're More Millennial or Gen Z
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Communicating with Generation Z: Everything You Need to Know