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Until recently, women who wanted to purchase a bra online were really gambling on how well the bra would fit. Sizing charts were laboriously pored over and purchases were made with returns policies in mind just in case it turned out not to fit at all. For many of us, the best course of action was to buy the exact same bra you have at home already. But now a new startup called Brayola is working towards changing how women find bras that fit well.
Brayola: Curvy? Petite? Here's the perfect bra for YOU
The Third Way: How Brands Can Advise on Bra Size
Brayola picks up another $2.5 million to make sure your bra fits
UX Teardown: Brayola.com - A man shopping for a bra
How to Know If You're Wearing the Wrong Bra
Use Brayola To Find Great Bras Which Fit You Well
TechCrunch - Boobs? Brayola wants you to snap a pic of your bra for the world's viewing and judging enjoyment
How to Find the Best Bra for Your Breast Shape
How to find the Right Bra online?
UX Teardown: Brayola.com - A man shopping for a bra