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As an avid athlete and college basketball player, Missy Park was lucky to grow up during the early era of Title IX, the 1972 law that created new opportunities for young women to play sports. But in the years before Lululemon and Athleta, activewear for women was either ill-fitting or non-existent. So in 1989—with little experience in apparel or retail—Missy decided to launch a female version of Nike. She sent out a mail order catalog of running shorts, tights, and (at the last minute) sports bras; naming her company for the law that had opened doors for her to compete: Title Nine. Over the years, the company kept "hitting singles," eventually growing into a $100 million dollar business without ever taking outside investment. Today, Missy remains the sole owner.
As an avid athlete and college basketball player, Missy Park was lucky to grow up during the early era of Title IX, the 1972 law that created new opportunities for young women to play sports. But in the years before Lululemon and Athleta, activewear for women was either ill-fitting or non-existent. So in 1989—with little experience in apparel or retail—Missy decided to launch a female version of Nike. She sent out a mail order catalog of running shorts, tights, and (at the last minute) sports bras; naming her company for the law that had opened doors for her to compete: Title Nine. Over the years, the company kept hitting singles, eventually growing into a $100 million dollar business without ever taking outside investment. Today, Missy remains the sole owner.
Ep. 31: Missy Park of Title Nine - SOCAP Global SOCAP Global
Ep. 31: Missy Park of Title Nine - SOCAP Global SOCAP Global
Who We Are: A Women-Owned Business
Title Nine: Missy Park : NPR
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Title Nine Founder Missy Parks on Her Brand's Evolution
This Founder Had to Play College Basketball in Men's Shorts and Shoes, So She Launched an Athletic Clothing Company Named After the Now 50-Year-Old Title IX Act
Yale college athlete's activewear company inspired by Title IX grows to $100M business - ABC7 San Francisco
Who We Are: A Women-Owned Business Title Nine, 47% OFF
Who We Are: A Women-Owned Business
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