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Alex Weller, Director of Marketing at Patagonia, shares the brand’s story from its humble beginnings to the billion-dollar industry-leading brand at Brand The Change Live.
Patagonia Brand Case Study - Brand The Change
Patagonia's Anti-Growth Strategy
10 Reasons Why Patagonia Is the World's Most Responsible Company
Patagonia gets political with labels saying 'vote the a**holes out
The Brand Story: Patagonia - MarcomCentral
Patagonia case study: How their brand purpose goes against
Patagonia's Founder Isn't Selling the Company—He's Donating It
What Patagonia Did When It Found Human Slaves in Its Supply Chain
Patagonia Founder Gives Away the Company to Fight Climate Change
Patagonia's billionaire owner gives away company to fight climate
10 Reasons Why Patagonia Is the World's Most Responsible Company
A New Product Philosophy - The Patagonia Story
Patagonia's pitch for the planet: CEO transfers ownership to
