The History of the Jordan Brand

Michael Jordan’s signature shoe was created with the help of Nike, but the Air Jordan line became so popular that it eventually didn’t need the Swoosh to back it. The Nike and Jordan partnership achieved a level of success that allowed Jordan Brand to become its own company in 1997, and it has never looked backed.

Jordan Brand Honors One Of The Most Unusual OG Air Jordan Colorways In History

Meet the American who created Air Jordan sneakers: Peter Moore, legend of global design

Jordan Brand Celebrates the Air Jordan I's History In Skateboarding Culture - Fucking Young!

The Meteoric Rise of the Nike Air Jordan Brand, Sneakers, Sports Memorabilia & Modern Collectibles

Nike Air Jordan history (complete 1984-2023 timeline)

How Michael Jordan became a brand - Los Angeles Times

Nike air jordan - brand management presentation

Jordan Brand Celebrates the Air Jordan I's History In Skateboarding Culture - Fucking Young!

History Of Air Jordan

Air Jordan Release Dates Holiday 2023

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Nike & Jordan Brand's 2014 BHM Sneakers

History of the Jordan Flight Suit & Where to Buy

Jordan Brand Introduces Next Installment of Their Women's Collective

The History of Jordan Brand And Major League Baseball