THE POWER OF THE GENERIC BRAND - Marketing Wilderness

Here’s something that I went by recently and then was drawn back to when I realised what it was. In the Aug 19, 2013 analogue version of Marketing Magazine, there was a full page ad for Kimberly-Clark’s Kleenex brand: click ad to enlarge Huh? One […]

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THE POWER OF THE GENERIC BRAND - Marketing Wilderness