Why Soft Surroundings is refocusing on Gen X shoppers

Last June, Soft Surroundings began refocusing its assortment to focus on the so-called “forgotten consumer:” Gen X women.

Generational Divide: how each generation shops differently

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Post-pandemic playbook: What Gen Z want from physical retail

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Nicole Fraley on LinkedIn: Such a long time coming for this amazing organization. Well done!

Generational Consumer Shopping Behavior Comes Into Focus

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