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Fashion’s underwear ads have always had the ability to capture society. Though historically an emblem of our obsession with a eurocentric beauty standard, today’s lingerie brands have challenged that idea and put forth alternatives that have struck a chord with consumers.
Tracking the progression from Victoria's Secret to Savage X Fenty.
Science Pub - Seeing Through Clothes: Impression Formation, Prejudice & Sexism
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Briefs That Make Women Drool: Objectifying Imagery In Men's Underwear Ads
Sexy and Sexualized Fashion Campaigns
How the underwear-inspired fashion trend is challenging ideas around gender, sexuality and self-expression
