International Retailing - Global Marketing Professor

Retailing, or the activities that involve selling commodities directly to consumers, has been around for centuries. People have made a living bartering, marketing, and selling their goods for a very long time, but there is great opportunity that presents itself to modern retailers that has not been available to the same retailers from the recent

UC Lindner College of Business

The Art of the Exchange: JMU Professor Fascinated with the Always

Co-authors – Jens Nordfält – Retail Researcher

Brand Equity: Definition, Importance, Effect on Profit Margin, and

The Chinese Retail Ecosystem and the Influence of Social Media

Starbucks Around the Globe - Global Marketing Professor

World-Renowned Economist, Professor Jerry Hausman, Joins

Jiyoung Hwang - Associate Professor of Marketing - University of

CUHKBusinessSchool brought together over 300 esteemed guests at

Inaugural Professorial Lecture of Professor Janine Kruger