4.7 (368) In stock
Pop-up shops are nothing new on the retail scene, with Japanese fashion house Comme de Garcons debuting the “guerrilla shop” back in 2004. Since then, more and more retailers have jumped on the pop-up train, seeing the format as a fast, affordable, and engaging way to promote their products. We take a closer look at a few different pop-up retail experiences to understand how brands can leverage this format to expand their reach and tap into new markets.
Why Kurt Geiger's Shoeaholics reinvented its business model
Skims Miami Design District Sale Online
Retail, Reinvented: The Rise of the Pop-Up Shop
The Rise of Pop-up Shops This Season
Retail, Reinvented: The Rise of the Pop-Up Shop
Capturing the Power of Pop-Ups
Upscale Toronto Fashion Retailer 'Carriage Trade' Marks 60 Years
The Future of Pop-Up Retail
Phil Misiak on LinkedIn: Placer data being leveraged everywhere.