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Learn more about the brand performance of Peloton as they navigated their first major crisis in this brand tracking case study.
The humbling of Peloton's brand
Solved Please read the Peloton mini-case on pages 77 & 78.
Peloton Recalls 2m Bikes Over Injury Risk
Pedal to the Top: 5 Game-Changing Marketing Lessons from Peloton
Was the Peloton brand really damaged after a bad product placement in 'And Just Like That…'?, by Dmitry Gaiduk
Peloton increased its multi-device support and saw an uptick in user engagement - Android Developers Blog
Peloton Turns To OfficeSpace For Workplace Data Insights
The Peloton community building playbook
Android Developers Blog: Health Connect brings together Peloton, ŌURA, and Lifesum for deeper health and fitness insights
Peloton x ustwo
Edition 8: Peloton Case Study
S-1
Case Study: Peloton Interactive, Inc. (English version)
Peloton to pause production of its Bikes, treadmills as demand wanes