K-Pop Group NewJeans Partners With Levi's® - Levi Strauss & Co

The Levi’s® brand is partnering with NewJeans, one of Korea's top K-pop girl groups, to further its ambition to engage younger customers.  

NewJeans: New Music, Minji, Hanni, Danielle, Haerin, Hyein Interview

NewJeans Celebrates Self-Expression For Levi's 501 Denim Campaign

Levi Strauss & Co

NewJeans Celebrates Self-expression in New Levi's Campaign

NewJeans x Levi's: A Celebration of Self-Expression with Customizable 501 Jeans

NewJeans Drops 2 New Stylish Music Videos — 'Super Shy' & 'New Jeans

NewJeans, BoF 500

Levi's Names K-Pop Group NewJeans Its Global Brand Ambassador

Five girls Korean brand appointed Levis global ambassador - TEXtalks

newjeans pics on Twitter

Levi strauss & Co Archives - MARKETECH APAC

How K-pop group NewJeans became an overnight fashion favorite

NewJeans x Levi's FW2023 Campaign Lookbook

NewJeans x Levi's 'How Will You Wear Yours?' Campaign