Why Nike is getting into the maternity wear business

Nike (M) arrives a little over a year after several decorated runners accused Nike of discriminating against pregnant athletes in a New York Times op-ed titled “Nike Told Me to Dream Crazy, Until I Wanted a Baby.”

Nike (M) Are the Maternity Workout Clothes We've All Been Waiting For

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This Nike Maternity Ad Featuring Pregnant and Breastfeeding

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Nike Releases Powerful Maternity Wear Ad Featuring Pregnant And

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Nike Releases Powerful Maternity Wear Ad Featuring Pregnant And

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Nike Maternity Collection.