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The new tool, which is now live in store and online, offers a personalised experience for customers, including appointment reminders, and follow-up emails
M&S focuses on key product area with bra-fit campaign
Fans say they are 'converted to this style for good' as M&S bra gets over 1K 5 star reviews & it's made for big boobs
M&S crop top called 'the perfect bra' is just £8.50 in the sale and 'fits like a glove' - OK! Magazine
The Perfect Bra Fitting: How & Where to Get Fitted
Digital Weight Scale Sweat Pads Under Breasts Stick Bra 38F Dports Bra Bra Breast N Bras Large Breasts Bralette + Boob Red : : Fashion
Everything You Need To Know About Online Bra Fittings
M&S praised for inclusive lingerie photo of model with 'beautiful body
Ibbi O. on LinkedIn: #loveyourboobs
M&S launches virtual influencer online – and introduces new flexible working options in–store - InternetRetailing
Channel 4 Bra Fit Campaign
M&S shoppers alerted of six major changes coming to every store in April - Manchester Evening News