Why Peloton and Lululemon partnered with each other

Peloton has been struggling for paying subscribers and its apparel ambitions need a lift, while Lululemon's prior bet to crack the exercise market was still dragging on its bottom line.

lululemon and Peloton to Team up — MAYBE.YES.NO

Lululemon pays Peloton $10M for Mirror classes

Peloton and Lululemon Collaboration: Addressing Size Inclusivity

Once rivals, now partners: Peloton and Lululemon to collaborate on

Peleton Stock Jumps 12% Announcing the Lululemon Partnership

Lululemon dumps Mirror and signs up with Peloton for digital

Lululemon is the official Peloton primary apparel partner - View

Peloton Partnership

Peloton and Lululemon finally unlock a multi-million dollar

Peloton x Lululemon : r/lululemon