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Lululemon Strikes Deal With Peloton for Fitness Content, Will Ax Mirror Device - BNN Bloomberg

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Peloton Interactive Inc. shares rose as much as 11% Thursday after the company agreed to a deal with Lululemon Athletica Inc. to tap its online workouts and team up on apparel.

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Lululemon strikes five-year partnership with Peloton for content, apparel - BNN Bloomberg