Lulu Lemon: Brand Positioning Case Study

Lululemon Athletica was founded to be “a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.” Learn how they used heart, head, and hands to become an athleisure powerhouse.

lululemon's Digital Marketing Strategy

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Lululemon Target Market & Customer Demographics

Lululemon Target Market & Customer Demographics

PDF) The Analysis of the Marketing Strategy of Lululemon Athletica

Lulu Lemon: Brand Positioning Case Study

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Lululemon case study: A retail experience built around yoga