Jockey develops new bra-size system

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Jockey develops new bra-size system

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Jockey International bids to end the ill-fitting bra by introducing a completely new sizing system that gets rid of traditional A, B, C cup sizes

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Jockey Club hires agency to gee up image

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The Bra Sizing System as You Know It Is Getting a Makeover. Come Learn Your New Size!

Lingerie market size to grow by USD 20.90 billion from 2021 to 2026

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