It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

Aerie admitted their #AerieMan campaign about male body acceptance was actually an April Fools' Day joke. But is that a good thing?

Aerie Man Was a Joke

It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke

AerieREAL Positivity - #AerieREAL Life

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

Aerie April Fooled us with their male body positivity ads

American Eagle thinks male body image is a joke

Aerie Man Campaign Was an April Fools' Joke - ATTN

AerieREAL Positivity - #AerieREAL Life

aerie Real Campaign: Body Positive or Body Shaming?, by Cassidy Crawford

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

whats the science & reasoning behind this?