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I Will vs. Just Do It: The Under Armour Success Story

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One of my favorite brands is Under Armour. It has taken on one of the best brands, Nike and has been remarkably successful in driving one of the fastest growing brands to over 2 billion dollars in sales.

History

Under Armour Sportswear Brand Creation • David Friend

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I Will vs. Just Do It: The Under Armour Success Story

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Stephanie Linnartz ended a successful run at Marriott to become