InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

With consumers feeling the pinch and spending less, how should publishers and their advertising clients react? According to Brand Metrics’ Sean Adams, they should invest in brand marketing activity and measure the right metrics.

7th Growth and Resilience Dialogue - Day 1, dialogue, 7th Growth and Resilience Dialogue - Day 1, By ECCB Connects

Heavy Chef Magazine: The Creativity Edition by Heavy Chef - Issuu

Why Latin America Matters – A collection of essays by CCLAS - Issuu

The MIT Press Spring 2023 Catalog by The MIT Press - Issuu

Brand Metrics on LinkedIn: Measuring brand uplift: the secret to surviving a cost-of-living crisis

The Fallen Librarian Reviews

Toy World Magazine October 2023 by TOYWORLD MAGAZINE - Issuu

Does Google's “Search Ads Lift Brand Awareness” Study Mean What It Says?

The MIT Press Spring 2023 Catalog by The MIT Press - Issuu

Cost of Living Crisis: How Spending Intelligently Can Help You Thrive in a High Inflation Economy

InPublishing: Articles by Brand Metrics