Hugo Boss 2022 Rebrand BOSS and HUGO Label

Hugo Boss Gives a Fresh Facelift to Its BOSS and HUGO Brand Offshoots: Enlisting young stars such as Saint Jhn and Big Matthew for its rebranding.

HUGO BOSS Group: #BeYourOwnBOSS

Hugo Boss 2022 Rebrand BOSS and HUGO Label

Can Hugo Boss Actually Be Cool? - The New York Times

Hugo Boss Rebrands, Updates Logo Design

Hugo Boss Spring 2022 Sale

Boss Hugo

Can Hugo Boss Actually Be Cool? - The New York Times

Hugo Boss 2022 Rebrand BOSS and HUGO Label

The Strategy Behind The Hugo Boss Rebrand