Blood money: How talking about periods shook up the femcare market

If you say the words “period pants” to the average woman, she’ll know exactly what you’re talking about. They’re knickers of a certain age, typically faded, possibly holey, stashed at the back of the drawer ready to be called up for duty in times of emergency.

Blood money: How talking about periods shook up the femcare market

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Blood money: How talking about periods shook up the femcare market

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