How did Kim Kardashian's Skims shapewear line get valued at US$1

The two-year-old shapewear brand introduced loungewear in 2020, then Covid-19 hit and WFH became the new normal – now Skims has joined the unicorn club
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Kim Kardashian’s shapewear company has joined the unicorn club. 

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How Kim Kardashian's Skims revolutionised shapewear: the reality TV star's brand is worth US$4 billion, worn by SZA, former Victoria's Secret models, The White Lotus stars – and the US Olympics team

How did Kim Kardashian's Skims shapewear line get valued at US$1 billion? The brand introduced loungewear before Covid-19 hit and demand for WFH-friendly outfits spiked

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