Beer or Water? How Liquid Death Played A Behavioral Trick on Me, BehaviorFit

Are Exercise Snacks A Viable Fitness Solution?, BehaviorFit

Beer or Water? How Liquid Death Played A Behavioral Trick on Me, BehaviorFit

The marketing genius of Liquid Death - by Jus Different

Liquid Death parodies the Shake Weight in disturbingly gushing faux workout video

Feel That Hilarious Burn With Liquid Death's 'Workout Video

Long Reads

Event Detail - Association for Behavior Analysis International

Like the Comet

Liquid Death Is Actually Solving a Very Big Problem

The Psychology of Sustainable Behavior - Center for Cognitive