Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass

The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.

Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass

How Greggs Got The Vegan Sausage Roll PR Launch So, So Right by 10 Yetis

Greggs: How its vegan sausage roll stormed social media

Greggs vegan sausage roll: Does meat-free option match up to classic?

Piers Morgan tries new Greggs vegan sausage roll and spits it out

Nigel Hughes on LinkedIn: 'Hello Piers, we've been expecting you

Euro Weekly News - Costa del Sol 17 - 23 January 2019 Issue 1750 by Euro Weekly News Media S.A. - Issuu

I'm on a mission to save the planet – by being a terrible vegan

PIERS MORGAN VEGAN SAUSAGE ROLL RESPONSE

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

Newcastle illustrator in disbelief after his Greggs vegan card is used to mock Piers Morgan - Chronicle Live

Helen Hargreave, Author at Fusion Unlimited