New Guards Group Takes Over Reebok in Europe, Luxury Projects

Authentic Brands Group entered a partnership deal with Farfetch's New Guards group that encompasses Europe and Reebok's luxury collaborations.

FARFETCH's partnership with Reebok to revolutionise sportswear

Reebok was meant to be a 'Nike killer.' How the brand lost its No

New Guards Group

Authentic Brands Group taps New Guards Group to 'unlock

New Guards Group Names Markus Kleber Reebok Senior Vice President, GM

ABG Announces Long-Term Partnership with New Guards Group for

New Guards Group Hires First Chief Marketing Officer

Reebok was meant to be a 'Nike killer.' How the brand lost its No

New Guards Group Founders Exit, Cristiano Fagnani Named Off-White CEO

Style Capital Eyeing New Guards Group

Reebok to launch strategic partnership with Farfetch-owned New

Authentic Brands Group Inks Partnership with New Guards Group for