Why Authentic Brands Group Added Reebok to Its Portfolio

Authentic Brands Group agreed to purchase Reebok for $2.46 billion in an attempt to salvage the nostalgic brand.

Authentic Brands Group, LLC

Authentic Brands Officially Acquires Reebok From adidas

Reebok - Wikipedia

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Authentic Brands Group and ABFRL Announce Strategic Partnership for Reebok

Authentic Brands to Acquire Reebok for $2.5B

Authentic Brands Group Reebok

Authentic Brands Group Acquires Reebok for $2.5 Billion, Adding Athletic Gear to its Portfolio - Retail TouchPoints

Authentic Brands Group and ABFRL Announce Strategic Partnership for Reebok